Gainesville, Florida, June 7, 2011-In today’s business climate of lay-offs, restructuring for cost savings and business closings, how does one company manage to survive into its second century of design existence?
William W. “Billy” Brame, President and Owner of Brame Architects in Gainesville, FL, believes the success of his century old firm rests upon the shoulders of many business consultants, clients and employees who have enabled his architectural firm to recently celebrate its 100 year old founding.
Originally founded by architect Newbold Goin in Gainesville in 1911, and joined by his son Sanford Goin in 1934, the firm grew to encompass design work not only in Gainesville, but the North Central Florida area and beyond. Most of the high schools and elementary schools in Gainesville and several major facilities at the University of Florida, including the Reitz Union and O’Connell Center, are among the projects in its portfolio. Commercial, institutional and residential projects are designed by this eight person firm.
In a gala celebration held this past Friday, June 3rd, at the Historic Thomas Center, located just two blocks from Brame Architects, Billy Brame attributed the firm’s longevity to the hard and dedicated work of the partners, dedicated employees and consultants who together form a vision that has helped the firm last into its 100th year.
Brame spoke to a crowd of 200 invited business associates, former partners, dignitaries, clients and friends while a slideshow presented the past century of accomplishments through images of buildings the firm designed. He spoke to the sometimes demanding schedule of project completion, attesting to the fact that he has often been labeled a “work-alcoholic” as a result of the long hours often required.
When asked about why he believes his firm has survived, Brame believes his formula of “carefully listening to the needs of clients and meeting those needs in a creative and functional way” has made possible their success. Brame feels a personal responsibility to carry on the legacy of the firm, particularly its longevity. “We do whatever is necessary to please our clients. No matter the size of the project, we approach every job in the same way” Brame said.